Do you remember what you did with that gift card you got for Christmas? How about that very generous one you got for your birthday? If you haven't used them yet, you're not alone. The $8 billion gift card industry is thriving — even though many people never use the cards they're given.

Jeff Shinabarger, founder of www.giftcardgiver.com, was one of those people. Until the proverbial light bulb went off one day at a wedding ....

Encore presentation from February 14, 2009.

Music for this show ...